Project NostalgiaA collaborative music universe built around memory, identity, and shared experience.
My Role
Artist • Creative Lead • Campaign Producer • Creator Partnerships • Talent Outreach
Ecosystem
Music → Collaboration → Interactive Experience
Project Nostalgia started as a collaborative album with fellow creator NittyGritty, but it grew into a larger creative campaign designed to make the audience feel like they were stepping back into a different time.
The project used music, visuals, physical products, live performance, editorial content, and interactive elements to turn nostalgia into something people could experience in multiple ways.
The project began as a 16-song album and later expanded into a 29-track deluxe edition, giving the campaign room to grow while staying centered on collaboration, memory, and the feeling of revisiting different eras and experiences through sound.
Beyond writing and performing, I handled the project’s audio production workflow from recording through final delivery. Every song was engineered, mixed, and mastered by me, allowing me to maintain a consistent sonic identity across a large body of work while coordinating multiple artists, features, and creative contributions.
The music became the foundation for the larger campaign, providing the core story and identity that the website, collaborations, visuals, and promotional efforts expanded upon.
The Music
The Collaboration
Project Nostalgia was built through active outreach and relationship-building.
I identified and contacted artists, media partners, and potential collaborators to expand the project beyond the core release and create additional opportunities for content, promotion, and storytelling.
Artist Outreach
Reached out to and secured 16 artists for collaborations, features, and creative participation across the project.
Media Outreach
Contacted 4 podcasts across California to pursue interviews, promotional opportunities, and conversations around the project.
Production Planning
Researched and scouted potential locations for music-video production, balancing visual fit, story, accessibility, and production needs.
The Interactive Experience
I created a dedicated website that allowed audiences to explore the story behind Project Nostalgia chronologically.
Rather than simply presenting the album, I built the site as an interactive timeline featuring additional context, behind-the-scenes details, and original narration written by me.
The goal was to give listeners a deeper understanding of how the project developed and let them experience the story surrounding the music at their own pace.
