In this episode, August Wild sits down with James “Jimmy” Busbea — a Merced creative, entrepreneur, filmmaker, photographer, and founder of PVMNT Company. From growing up between Long Beach and Merced to building a brand rooted in authenticity, Jimmy shares the experiences, influences, and mindset shifts that transformed his passion into a purpose-driven career.

The conversation explores how skateboarding, graffiti, and street culture shaped Jimmy’s creative perspective, the turning points that forced him to reevaluate his path, and how those lessons eventually led him into combat sports, filmmaking, entrepreneurship, and storytelling. He reflects on the evolution of Merced, the impact of UC Merced on the city, and the psychology behind cultures built on risk, expression, and identity.

August and Jimmy also discuss adapting during the COVID era, turning self-taught filmmaking into a sustainable business, embracing work that isn't always exciting in order to grow, and the vision behind PVMNT Stories—a documentary-style platform focused on fighters, creators, and the people who embody what Jimmy calls “pavement culture.”

The conversation closes with reflections on fatherhood, accountability, purpose, and how responsibility can reshape priorities while creating a deeper sense of direction. Whether you're interested in filmmaking, entrepreneurship, streetwear, combat sports, or personal growth, this episode offers an honest look at building a life with intention.