In this episode, August Wild sits down with ItsGMO, a San Jose-based producer whose sound blends Bay Area energy, trap-inspired production, and a DJ's understanding of momentum. As a producer, songwriter, and curator, ItsGMO has built a reputation for creating records designed to move crowds while maintaining a strong connection to the culture and artists around him.

The conversation explores his journey into music production, developing his signature sound, and the lessons learned while working with artists across the Bay Area and beyond. ItsGMO shares insights into collaboration, beat-making, artist development, and the mindset required to stay creative in an industry that constantly evolves.

August and ItsGMO also discuss building producer-led projects, the creative process behind releases such as ItsGMO Vol. 1 and IT'S GMO 2, balancing artistry with business, and the importance of creating opportunities for both yourself and the artists you work with. Along the way, they dive into Bay Area music culture, the role of producers in shaping records, and what separates memorable music from disposable content.

Whether you're an artist, producer, entrepreneur, or music fan, this conversation offers a behind-the-scenes look at the work, relationships, and vision required to build a lasting presence in independent music.