Set throughout Modesto, California, Now I'm Up showcases the camaraderie and ambition of four artists determined to create opportunities where few existed. August Wild and NittyGritty are joined by friends DuceTro and AceBoogie as they reflect on overcoming adversity, betting on themselves, and continuing to push forward despite setbacks. More than a celebration of success, the video serves as a tribute to the 209 music scene and the relationships built along the journey.