Because It's Normalized

Every addiction starts somewhere, but rarely where people think it does.

In the opening chapter of Did I Go Dumb Again?, August Wild traces his relationship with alcohol back to childhood, revealing how drinking was introduced not as danger, rebellion, or recklessness—but as something ordinary. Family gatherings, celebrations, and cultural traditions quietly taught lessons that would take decades to fully understand.

As August begins conceptualizing the album, he examines the environment that shaped him long before he ever took his first real drink. What starts as a story about childhood quickly becomes an investigation into generational habits, inherited beliefs, and the ways we normalize the things that eventually hurt us. This is where the cycle begins—and where the search for answers starts.